Psychology of Touch: Mold Design Shapes How Customers Feel About Your Product
Pick up any new product and your fingers are already doing recon. Before your eyes process the shape or the label, your hands are judging: Is this solid or is it junk? Did someone sweat the details, or did they just phone it in?
With plastics, “feel” isn’t just a designer’s daydream. It’s a direct result of what happens with your mold design. Treat it like an afterthought, and you’ll lose →










