Logistics

Many buyers start the same way: they search for an East Coast plastic injection molding company because their plant, warehouse, or team is on the East Coast.

That’s smart, and a reasonable starting point.

Shorter freight lanes. Easier visits. Fewer time zones. Less internal explaining to procurement about why you picked a shop across the country.

Here’s the problem: freight and geography often get more weight because they’re easy to quantify.

Yet, it’s the →